The content below helped to inform the Creative Strategy Consultation process. This process has now closed, however we are now taking feedback on the Creative Strategy Taskforce Report.

Read and respond to the report here


A large crowd gathered around an old building

Castlemaine State Festival Opening Night (2013)
Photo: Michael Nix

The creative and cultural industries contribute to Victoria’s regional character and identity, as well as the economic development and liveability of our regional and outer metropolitan communities. They play an important role in attracting tourists.

Victoria has a well-established, high quality, State-wide network of public arts and cultural facilities – galleries, libraries and performing arts centres. Small volunteer-run facilities complement the larger ones and are often the lifeblood of regional communities, as do collectives of makers, thriving local music , an active touring circuit and successful creative businesses.

There are many Victorian success stories that demonstrate the impact that creative and cultural industries can have on regional centres and towns. Cultural events like the Clunes Booktown Festival or Wangaratta Jazz and Blues Festival have been transformative, while Bendigo Art Gallery is widely recognised for its savvy and ambitious programming and its power as a tourism and economic drawcard. There is potential for these sorts of successes to be replicated right across the State.

Regional Victorians are actively engaged in creative pursuits, however, there are gaps – some communities enjoy easy access, while others are more remote. Employment in the creative and cultural industries in regional Victoria remains lower than in metropolitan Melbourne and creative firms are under-represented.

Too many people who live in outer metropolitan Melbourne feel that in order to experience quality arts and cultural experiences they must travel to the inner city. Creative businesses similarly experience remoteness from the CBD.

Regional organisations, like their metropolitan counterparts, often struggle to maintain their buildings, collections and programming.


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