The content below helped to inform the Creative Strategy Consultation process. This process has now closed, however we are now taking feedback on the Creative Strategy Taskforce Report.

Read and respond to the report here


people in a theatre with two people on stage

Entrepreneurship plays a crucial role in economic renewal. Growing entrepreneurial capacity is of primary importance for advanced economies, such as Victoria, that need to generate wealth in new ways.

Depth in creative skills supports depth in creative and cultural industries. Creative skills support the development of key job requirements of a competitive workforce – critical thinking, communication and a capacity to embrace new ideas. Creativity and creative thinking should be seen as core skills across all sectors.

Bringing together diverse practices and people lies at the heart of innovation. A key to success will be unlocking the potential that lies within seemingly disparate practices. This will strengthen practice, content and product.

Collaboration helps innovative businesses (large and small) overcome barriers to funding, human resources, technological competencies and strategy development.

Entrepreneurs combine commercial astuteness with the ability to think differently about business models as well as the products and experiences that people want. Cultural and creative entrepreneurs recognise opportunities and are prepared to take risks.

Victoria has an opportunity to take the lead from cities, such as London and New York, that have made long term commitments to stimulating creative industry entrepreneurship, innovation and investment diversification.


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